Get Picked UP!

As an Association our membership launched a responsible consumption campaign across New York State beginning the first week in November and running through December 31, 2008.

The theme was Get Picked UP, a play off of "get picked up", associated with meeting someone at a bar or restaurant but in this case a play on words associated with a designated driver, taxi or other form of transportation "picking up" an individual who has had a few drinks and should not drive, or who should err on the side of caution and not drive.

For additional information, please e-mail .(JavaScript must be enabled to view this email address).

Our Association is proud to have partnered with the following groups on this effort:

• New York State Association of Chief of Police Inc.
• Empire State Restaurant & Tavern Association
• International Institute of Alcohol Awareness
• The Century Council
• 1800TAXICAB

Below are thumbnails of the four concepts that rolled out. For a larger image please click on the photo: